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This site has the following in the homepage, "Ofertas y cupones descuento gratis para tu automóvil." We noticed that the web site also stated " Precios reducidos y descuentos espectaculares para todo tipo de actividades muy cerca de ti salud, moda, restaurantes, viajes, aventura." It also stated " Recibe nuestros últimos cupones gratuitos! Regístrate si quieres recibir noticias y novedades! Elige tu ciudad . Acepto la Política de privacidad. Y los Términos y condiciones. Gracias, ya estoy registrado." The header had Ofertas as the highest ranking keyword. It was followed by web ofertas, cupones gratis, and cupón gratis which isn't as ranked as highly as Ofertas. The next words the site uses is web cupones gratis. madrid coche was also included and might not be understood by search crawlers.